I run a small content agency and one of our clients wants us to create a campaign around IPL engagement. But honestly, I don’t fully understand how the audience interacts with the tournament nowadays. We used to make posters and TV ads — now it’s reels and mobile push ads. Any reading you’d recommend?

Definitely check out this article: https://hindiwow.com/from...ipl-engagement-evolution/ . It breaks down how fans moved from traditional media to interactive platforms, how second screens became the norm, and how brands are leveraging real-time digital engagement like never before. It’ll give you a solid foundation to understand the modern IPL viewer and how to reach them.

That article helped my team too. We were stuck in a traditional marketing mindset until we read it. It really drives home how much has changed — fans want instant gratification and direct participation now.