All fluff. Bottom line didnt win.
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You're right. Every franchise in the NHL sucks because they've had long stretch of Cup futility at some point in their history. Here are some marketing slogan ideas.
Philadelphia Flyers: The NHL's 3rd fluffiest record since our last Cup 45 years ago!
Toronto Maple Leafs: 53 years of fluff and counting! (Or "Saving our fans the heartbreak of losing in the Cup Finals for 53 years")
New York Rangers: We're No 1 (1-for-80) since the FDR administration.
St. Louis Blues: We brought back the fluff this year (sorry for breaking that 52-year fluff streak).
Chicago Blackhawks: Working our next half century of fluff after that mini-dynasty.
Pittsburgh Penguins: Two bankruptcies, two tanking eras, two league-driven bailouts, one threat to move to Kansas City and one taxpayer-funded arena later, we're goin' back to our roots! Our future is fluffier than Jags' hair in the 90s! (Who needs first-round picks, anyway?)
Carolina Hurricanes: We're 1-for-41; look out Rangers!
Buffalo Sabres: Call us Fluffalo (0-for-50).
Washington Capitals: In the Beltway, 1-for-47 is quite OK.
Vancouver Canucks: 0-for-50 BUT we reached Game 7 -- twice the fluff!
San Jose Sharks: Celebrating 29 fluffy years of existence.
Montreal Canadiens: 1 Cup since the Reagan administration; C'est la guerre!
New York Islanders: Celebrating 37 years since the end of our dynasty and 26 years since the retirement of the last active NHL players from our dynasty.. but most of all celebrating 14 years since the firing of Mike Milbury (an occasion for celebration coast-to-coast).
Anaheim Ducks: We're a mighty 1-for-27, celebrating 13 years of unbroken fliuff.
Dallas Stars: 1-for-53, from Minny to Big D! (The fluff is bigger in Texas, though)
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Boston Bruins: 2nd fluffiest record in the NHL since Philly's last Cup. We're 1-for-47 since the Nixon Administration.
Colorado Avalanche: 0-for-16 in Quebec, 2-for-15 in Denver (but up to 19 straight years of fluff... but only four years since our last Cup team player retired).
Columbus Blue Jackets: Misfiring the Cannon for 20 years! (Or "We've made it past the first round once!")
New Jersey Devils: Celebrating 17 years since our last parking lot Cup parade (Draft Lottery Mania ran wild in 7 of the last 8 years... we picked first twice!).
Edmonton Oilers: The Cup well ran dry 30 years ago (Subhead: We sure got a lot of first overall picks, and some even panned out!)
Arizona Coyotes: O-for-the-Peg, 0-for-the-Desert (Bring back the Avco Cup!)
Calgary Flames: Saddle up for 0-for-31 (1-for-48 overall).
LA Kings: 45 regal years of royal fluff; now on a 6-year fluff streak (4 times missing the playoffs, twice out in the first round).
Tampa Bay Lightning: Lightning CAN strike twice (twice every 27 years of team history; 16 years in between first and 2nd).
Detroit Red Wings: 42 years of fluff between Gordie and Stevie Y; now on a 12-year fluff streak (Filppula is the final still-active NHLer, although Datsyuk is still active in the KHL).
Florida Panthers: The sun has yet to set on our 0-for-27 quest for the Cup.
Minnesota Wild: 20 wild years of fluff, zero years of Cups.
Nashville Predators: 22 years, 1 general manager, 0 Cups.
Ottawa Senators: Our nakesake ancestors won the Cup 11 times! (But our incarnation is 0-for-27 and counting)
Winnipeg Jets: Let's pretend Atlanta (0-for-11) never happened and we're just 0-for-9.
Vegas Golden Knights: We'll still be Expansion Draft exempt after four years of existence. (We're still a young franchise. But's it's just too bad our Finals appearance our inaugural season was nothing but fluff).
Seattle Kraken: We're not fluffy yet!