I'm curious as to how Scotia Bank believes that spending $80 million on naming rights will bring in more than $80 million in revenue, PER YEAR!!
- currphij

Hard to measure advertising returns on such an investment. A couple of things that can be stated safely.

First, all in attendance at Leaf Games, Raptor games and any concerts or other events will see a significant amount of advertising.

Second (and this is more important) Canadian Banks make money - lots of it, I'm a shareholder, they pay me a quarterly dividend of about 4% per year and the stock has appreciated about 40% in five years and experienced one stock split. Because I re-invest the dividends, the investment five years ago is worth well over 3 times what I paid for it.

Back to the $80 million - yes hard to measure the payback as you point out - but hard to agrue with their success.

yeah. what's he suppose to say? that he loves the leafs and wishes he was in toronto instead?
- Tumbleweed

Works for me.

yeah. what's he suppose to say? that he loves the leafs and wishes he was in toronto instead?
- Tumbleweed

how about not say anything at all, if he would have mentioned it once than that's fine
watch the clip on TSN's website and tell me if you still think it's ok what he said.

Hard to measure advertising returns on such an investment. A couple of things that can be stated safely.

First, all in attendance at Leaf Games, Raptor games and any concerts or other events will see a significant amount of advertising.

Second (and this is more important) Canadian Banks make money - lots of it, I'm a shareholder, they pay me a quarterly dividend of about 4% per year and the stock has appreciated about 40% in five years and experienced one stock split. Because I re-invest the dividends, the investment five years ago is worth well over 3 times what I paid for it.

Back to the $80 million - yes hard to measure the payback as you point out - but hard to agrue with their success.
- winsix

They did it to raise their profile. Of all of Canada's major banks they are dead last, in the financial sector they are known as Canada's 'worst' bank. Associating themselves with a contender helps them a lot here, since the majority of their business is retail customers.

how about not say anything at all, if he would have mentioned it once than that's fine
watch the clip on TSN's website and tell me if you still think it's ok what he said.
- bluestar

meh. i don't care.

In case anyone was wondering, the Islanders fans still seem pretty salty.

In case anyone was wondering, the Islanders fans still seem pretty salty.
- BetterCallSaul

If you think they are salty now wait until October.

meh. i don't care.
- Tumbleweed

ok go back to bed tumbleweed!

yeah. what's he suppose to say? that he loves the leafs and wishes he was in toronto instead?
- Tumbleweed

He’s no JOHN TAVARES.

In case anyone was wondering, the Islanders fans still seem pretty salty.
- BetterCallSaul

Good

If you think they are salty now wait until October.
- TrashPanda

The game on February 28 is going to be must see TV.

ok go back to bed tumbleweed!
- bluestar

ok stay up all night upset about things that don't matter bluestar!

ok stay up all night upset about things that don't matter blUGstar!
- Tumbleweed

...wait a minute.

In case anyone was wondering, the Islanders fans still seem pretty salty.
- BetterCallSaul

Fun fact: “DENIALS” is among the larger words that can be spelled using the letters I-S-L-A-N-D-E-R-S

Fun fact: “DENIALS” is among the larger words that can be spelled using the letters I-S-L-A-N-D-E-R-S
- As_I_See_It

Lol

Fun fact: “DENIALS” is among the larger words that can be spelled using the letters I-S-L-A-N-D-E-R-S
- As_I_See_It

- sloppyseconds2

You’re right, it should just be “DENIAL”

The game on February 28 is going to be must see TV.
- BetterCallSaul

Yea.. Thats the game Clutterbuck injures JT and/or Mats and has one or both out for an extended period of time. Fun, cant wait. Save this message.

i have no idea whats going on


- Dozzer

We know...

They did it to raise their profile. Of all of Canada's major banks they are dead last, in the financial sector they are known as Canada's 'worst' bank. Associating themselves with a contender helps them a lot here, since the majority of their business is retail customers.
- TrashPanda

Not really accurate - in terms of worldwide revenue Bank of Nova Scotia was over $20 Billion US in 2016 ranking second to Royal Banks' $28 Billion US. In terms of assets, they rank 4th behind Royal, CIBC and TD. CIBC has significant mortgage exposure that other banks avoid and make less profit. TD is my favorite to invest in. They are all good. Royal pays the smallest dividend in terms of yield. So when you say "worst" bank - what are you basing this on? Stock performance, dividend yield or customer service ? ( I don't give a sh!t about their customer service)

Not really accurate - in terms of worldwide revenue Bank of Nova Scotia was over $20 Billion US in 2016 ranking second to Royal Banks' $28 Billion US. In terms of assets, they rank 4th behind Royal, CIBC and TD. CIBC has significant mortgage exposure that other banks avoid and make less profit. TD is my favorite to invest in. They are all good. Royal pays the smallest dividend in terms of yield. So when you say "worst" bank - what are you basing this on? Stock performance, dividend yield or customer service ? ( I don't give a sh!t about their customer service)
- winsix

It is customer service and number of errors.

I never said they weren't insanely profitable, you have to (frank) up really bad not to make money when you're a bank.

It is customer service and number of errors.

I never said they weren't insanely profitable, you have to (frank) up really bad not to make money when you're a bank.
- TrashPanda

When I make an investment decision these days, I do so with some regard for ethics, however, I do like to invest in companies that are wieners generally speaking. They seem to make more money for me.

i got john tavares

I demand you relinquish your moderator status, and hand it over to me. I promise to abuse use my new abilities for the good of birdkind.




*plotting to ban everyone*



- Steven_Seagull

keep plotting

They did it to raise their profile. Of all of Canada's major banks they are dead last, in the financial sector they are known as Canada's 'worst' bank. Associating themselves with a contender helps them a lot here, since the majority of their business is retail customers.
- TrashPanda

What do you mean contender?