It’s the news most people in Sens Nation have been waiting for: The Ottawa Senators are set to bring back the 2D jerseys. While the return to glory has been speculated for some time, The Athletic’s Hailey Salvian brought a significant dose of legitimacy to the table with some stellar reporting on the topic:
Speculation over a #Sens rebrand has risen on Twitter in recent weeks.
— Hailey Salvian (@hailey_salvian) July 13, 2020
A source familiar with the plans confirmed to @TheAthleticOTT that the long-rumoured rebranding effort (and return to a 2D logo) is coming.
Details on what it could look like here: https://t.co/QvnitqNAkG
The Senators’ current “3D… branding leaves a lot to be desired. Often found near the bottom in fan-generated online NHL jersey rankings, it feels clunky, cartoonish, and underwhelming. Those feelings are exacerbated by the fact that the Senators have the 2D look and Heritage O in their portfolio, both of which outshine the current styling by a material margin. Bringing in the refreshed jerseys as the team begins a new era of competitiveness makes a lot of sense.
While no firm details have been released by the team, Salvian’s reporting did allow for Twitter to run wild with concept mockups. Many of them are glorious, including the ones linked below:
Prediction for the 2020-21 @Senators unis #GoSensGo #HockeyTwitter #HockeyIsBack pic.twitter.com/HYoxgtpoyj
— Avi Stein (@Steinosaur19) July 13, 2020
After hearing rumors about the Ottawa Senators going back to a retro jersey look and 2D logo I tweaked my previous concept a bit. Added the old 2D logo, got rid of the gold trim on the sleeve stripes, but kept the subtle laurel pattern in the sleeves. What do you think? pic.twitter.com/wugSR4RsNj
— Jeff (@j_tasca) July 15, 2020
As always, thanks for reading.