For as much as the memorabilia game has undergone some significant shifts over time, many of the roots of the trade remain constant. Here in North America, a mainstay of the industry is the trading card which, despite its evolution over the course of decades, has remained a cornerstone product in the industry. Not so clear for me, however, is the European market. I don’t live there for one, so lack a finger on the pulse, and admittedly consume a predominantly western perspective of the hobby in the written and electronic media I dive into. Call me Europus Ignoramous.
In as much as this is the case, I love stumbling across little pieces of research such as the one I’m about to share. While by no means a large scale study, a UK sports equipment business (One Buy Treadmills) came to some cool little findings upon becoming interested in determining the most valuable sports memorabilia in their neck of the woods. The plan? Take a list of 50 top athletes and track down the top 20 memorabilia sales for each from a European online marketplace. In doing so they found their “Top 10” selling athletes by average sale price, while also indicating the proportion of the sales by type of item sold. Some interesting stuff here!
Notable that across sports, be it basketball (four), baseball (three) or football/soccer (three), trading cards were the driving force in the amount of memorabilia being sold. In eight of the 10 cases, they comprised of 87% to 100% of the top 20 sales. The remaining two athletes, Babe Ruth at 63% and Pele at 51%, still saw cards representing over half of the sales, reinforcing that even in cases where merchandise was more varied, it was not at the expense of our little cardboard friend. Head on over here
for a more detailed break down of the numbers should you so desire!
While far from definitive, this small glimpse into the overseas marketplace certainly suggests that, at minimal, the trading card holds a strong presence in the aftermarket with respect to sales. With a bump up in the market for football/soccer and F1 cards in North America, it will be interesting how these trends translate over time in the primary and secondary sales markets.
Positive vibes and love to you and yours my friends. Let’s all take care of each other, ok?
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Do you have a piece of treasured memorabilia that has a great story behind it? Let me know and you can be featured in an article. Doesn't matter how big or small the piece is, how valuable it may be, or whether it's a common item or more oddball. If you think it has a story, contact me via the information below and we'll chat. In the meantime, check out some previous "Display Case" articles via the links below to see what others have submitted in the past...
Previous “Off The Ice” Articles
Jordan, The Fonz, and Hefner’s ED Issue
MJ's Rookie, I Bent My Wookie, & Queen Elizabeth Yoga Pants
Previous “Ultimate Set Build” Articles
1991-92 Upper Deck
High Series Young Guns
1998-99 UD McDonalds Ice
2005-06 ITG Heroes & Prospects
2005-06 Upper Deck
2005-06 Upper Deck MVP
2008 UD Champs
Champ’s Mini Signatures
2016-17 Upper Deck Parkhurst
Rookie Red Parallel
2017 Upper Deck Toronto Maple Leafs Centennial
Maple Leafs Marks
2018-19 Upper Deck Tim Horton’s
Clear Cut Phenoms
Previous “Stats Leaders & Hobby Hits”
Scoring Leaders: February 2022
Wins Leaders: February 14 2022
Previous “Hobby Oddballs”
Ovechkin Series 26 MacFarlane
Previous “Eye-Graines” Articles
1989-90 OPC Randy Cunneyworth
Previous ”The Display Case” Posts
#1: The “Frankenstick!”
#2: Your desk has the right to remain collectable!
#3: Have Pads, Will Travel
#4: Pick a Pekka (Rinne) Autographed Mask
#5: Ted Lindsay Gets Kronwalled?
#6: The Only Thing We Have To Fehr Is Fehr Himself
#7: “Hungary” For Team Canada Swag
#8: The Soldiers Kid and “The Kid”
#9: Fan Appreciation & Player Humility Via The '72 Series
#10: Bobby Orr and....Birth Control?!?!?!
#11: Johnny Bower The “Portrait” Of Health At 88!!!
#12: Scotty Bowman – Stick Detective!!!
#13: Touch 'Em All Joe!!!
#14: Joey and Sergei's European (Lockout) Adventure!!!
#15: I’d Give The Jersey Off My Back For You…
#16: The Case Of The 1940’s Era Leafs
#17: Scrapping The History Of The Isles...
#18: Gretzky “Re-Signs” in Edmonton
#19: Gilmour Is Such A Caricature!!!
#20: Toys In The Attic
#21: The Right King Place At The Right King Time
#22: Momma Bear Takes On A “Killer”!!!
#23: Leafs Lunch Stool
#24: The 50 Goal Stub
#25: Scoring From The Rafters
#26: Junior Jersey Mail Order Mayhem!
#27: Stick with the Stick!
Previous “Who Am I?” Articles
Previous “Devil In The Details?” Articles
Previous Random Hockey Musings
Oh? Canada? A Hockey History…
Industry Blow To Topps Possible Foreshadowing For The NHL, NHLPA & UD
As The Fanatics Plan Unfolds What To Make of the NHL, NHLPA & Upper Deck
2021-22 Tim Horton’s Upper Deck
Looks like marriage is in…the cards?
Long Island “Cheap Heat” Courtesy of CM Punk
The Great Gretzky Heist of 2022
Collecting in 2022: What Do The Numbers Say?